It’s 10 years since Toyota launched the now iconic and environmentally friendly Prius and in a bid to mark the special occasion they’re stopping short of giving the small car gifts wrapped with recycled wrapping paper but they are launching a special edition of the car understandably titled the 10th Anniversary.
The 10th Anniversary model is quite pricey, costing £3,000 more than the top end T Spirit trim level. The two are very similar with the special anniversary edition borrowing much of the detail and trimming of the T Spirit but also adding 17″ alloy wheels, rear privacy glass, and body skirts. The black leather upholstery is also embossed with the appropriate logos and emblems so that you know you’re driving around in a slightly special edition.
The new 10th Anniversary still offers the same great green credentials. It provides 70.6mpg and 92 g/km of CO2 emissions making it a very friendly car as we have all come to expect from what was the ground breaking car in its class when it was released in 2000.
Your choice in colour is a very black and white choice because those are the only two colours its available in although they are given slightly jazzier sounding names – Pearl White and Astra Black. Only 1,000 of these special edition green machines are going to be built which might go some way to explaining the rather hefty £26,150 on the road price.
Car exhausts and emissions remain one of the biggest challenges that we face in terms of reducing our energy spend and carbon footprint and it was the Prius that started something of a car manufacturing trend by producing a car that performed reasonably and offer incredible green credentials. The 10th Anniversary special edition is no different in this respect either.