Movie rental gives users 30 days to start viewing once a title has been downloaded and 48 hours from when they first view it. Over a broadband connection the download will take just a few minutes and can be downloaded either to iTunes or to Apple TV so it can be watched on your widescreen HDTV at home.
Pricing looks fairly reasonable with rentals costing £2.49 (£3.49 HD) for a library rental and £3.49 (£4.49 HD) for a new release. Buying an older movie will cost £6.99 with new releases weighing in at £10.99.
An Apple TV box connects directly to your TV and wirelessly to your computer or home network. You can then download music, TV shows, and movies so that you can watch them on your home TV.