HTC dominates the smartphone market in the UK

Posted on Sep 14 2011 - 7:12pm by Thomas Sharp

According to a recent study conducted by comScore, more than half of Android phones in the United Kingdom are from HTC. The report said that the Taiwanese smartphone giant is now pushing Samsung to second place.

The MobiLens research of comScore provides an insight into the market share in the country enjoyed by smartphone manufacturers. Almost 20 million Android smartphones are being used in five European markets (UK, France, Italy, Germany and Spain), with the UK being the biggest market with around 6.3 million users.

More than half (50.9 percent) of Android phones used are manufactured by HTC, while Samsung, staying in second place with 21.6 percent. Sony Ericsson takes the third place with 14.2 percent of the market share, while LG and Motorola takes the fourth and fifth places, with 3.5 percent and 2.1 percent, respectively.

The data of comScore shows that there are 19.7 million smartphone users in Europe (as of July). The number of people using HTC mobile phones in the UK is at 3.2 million, with Samsung at around 1.3 million.

The report also showed that Google’s Android mobile OS has been the fastest growing platform in the country, with an increase of 44 percent from last year. The platform also increased its market share in the countries, from 16.2 percent to 22.3 percent.

“Smartphone adoption has seen significant growth from the previous year, driven in large part by the increasing popularity of the Google Android platform,” said comScore Europe’s Vice President for Mobile Jeremy Copp. “Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform.”


via: T3

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