Apple Inc. has announced that pre-orders for its new iPhone 4S has reached a new record, exceeding the one million mark in a single day. This shatters previous pre-order records for all the company’s products, with 400,000 more than the first day figure of the iPhone 4 more than a year ago. Apple’s iPhone 4 launch day sales reached 1.7 million.
Last Friday, Apple has started taking pre-orders of the new handset, which will hit stores on October 14 at 245 Apple retail store locations in the United States.
“We are blown away with the incredible customer response to iPhone 4S,” said Phil Schiller, Apple’s vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
The news suggests that the iPhone is still one of the strongest contenders in the smartphone market, despite the iPhone 4S failing to impress analysts and customers when it was unveiled.
The iPhone 4S is now the most powerful iPhone yet, carrying a dual-core A5 processor that can deliver seven times faster graphics and twice the processing power than its predecessor. It comes in black and white models, and will come with improvements, like the addition of the iOS 5, universal carrier support, longer battery life, a more powerful camera, and the impressive Siri voice control.