Amazon’s entry to the tablet market, the Kindle Fire, has managed to become the first Android tablet PC to see incredible usage in just a short period, making record-breaking sales.
According to mobile research firm Flurry, the Amazon Kindle Fire, which was launched on November 15, has already reached the level of Samsung Galaxy Tab in application usage by a Google tablet. The analytics firm also looked at data from five paid apps and found that the tablet has brought in more than 2.5 times more paid app downloads than the Galaxy Tab.
Analyst Jordan Rohan of Stifel Nocolas said that he believes that Amazon sold six million units of Kindle Fires in 4Q 2011.
“Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing,” the analyst said in his statement to clients. “We believe the lower hardware price will correlate with high e-book and video content attach rates.”
Reports claim that Amazon is actually selling the Kindle Fire at a loss. This seems to be part of their strategy as the tablet PC has been specially designed to make money on the sale of digital content and apps.
For its price ($199), users can enjoy impressive specs such as a dual-core processor, a 7-inch LCD touchscreen display with 16 million colors in high resolution, and in-plane switching technology that provides wide viewing angles.