Game publisher Electronic Arts has closed a deal with Katy Perry, singer of hit songs including Hot and Cold and I Kissed a Girl, to appear in its life-simulation game franchise The Sims.
Electronic Arts said that the collaboration between the company and Perry would see the development of games within the Sims franchise. Perry will debut in the collectors’ edition The Sims 3 Showtime: Katy Perry, which will be launched in March 2012.
The Sims is a game that lets players control their own avatar as they go on living their lives. Showtime, an expansion of The SIms 3, enables players to turn their characters into superstars, including professional DJs, singers, acrobats and magicians.
“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” Perry said in a message. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
Katy will also be featured in TV advertisements and other marketing for Sims products.Perry will be in the creative mix as she will help design clothing, accessories, furniture, hairstyles and props that will “truly celebrate the imagination that she brings to her performances, music videos and life.”