Research in Motion (RIM) has announced that they will be launching the BBM Music, a new BlackBerry Messenger service aimed at boosting its share in the consumer smartphone market and capitalizing on the success of its BlackBerry Messenger service.
RIM recently launched the public beta of the BBM Music in Canada, United Kingdom and the United States, a prelude to the official public launch in 14 countries before the year ends. The service is basically a music rental service designed with a heavy social component.
According to RIM, up to 50 music files from the user’s personal profile can be shared with their BBM Music Community, and each member can share up to 50 songs from theirs. This means that the more people who join the user’s community, the more songs they can listen to.
“More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service,” said President and co-CEO of Research In Motion Mike Lazaridis. “We have partnered with leading music companies to provide a ‘full track’ music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level.”
The BBM Music service is not free, however. The company will give a one-month trial period then it will charge a subscription fee of $4.99 per month. The company also said that it is possible for users to buy music from its BlackBerry Music Store.