Over the past month if you had said the Apple iPhone 4 is the most popular smartphone of the moment, you wouldn’t be have been alone. However, a recent survey by goodmobilephones.co.uk has shown that among the top searched mobile phones the Apple iPhone 4 only ranks sixth, trailing behind three HTC devices.
HTC performed very well in the survey, which used data taken from their in-built mobile search engine. HTC took all three of the top spots; the HTC Wildfire was the most popular followed closely by the HTC Desire and the new HTC Desire HD – a victory in search terms that reflects the brands growing popularity.
Following closely behind the HTC trio were the Samsung Galaxy S and the Nokia N8 Smartphone, leaving the iPhone 4 in sixth position with the Blackberry Curve 8520, Samsung Tocco Lite, Blackberry Torch and Sony Xperia X10 closing out the top ten.
Mark Owen of goodmobilephone’s explained that it’s the price ‘putting people off’ the iPhone 4 with a combination of a ‘lack of incentivising’ from Apple to choose the iPhone over competing brands handsets.
We wonder if the survey would be different this month after the release of iOS 4.2, which of course included the free addition of ‘find my iPhone’ and Airprint. The results were taken from one site to, what they found is a reflection of one site not the entire internet, however, the results are still interesting and perhaps suggest Apple may have to provide more incentive for consumers to choose the iPhone 4. It could also show that Apple has such a brand presence and following already that users simply don’t use comparison sites to research the iPhone.
What do you think?
Do you think Apple need to provide more features to entice customers?